Top 11 AI Tools Transforming Sales in 2024

Shreya

- February 26, 2024

Top 11 AI Tools Transforming Sales in 2024

This blog is updated on 24th April’24.

Discover the top 11 AI-driven sales tools for 2024 that will Automate, Personalize, and Accelerate Sales Success

Sales can be a challenging field to navigate. As a salesperson, you are constantly working to refine your pitching strategies, generate leads, and increase your overall sales counts. The pressure to close deals and meet quotas can be overwhelming at times, and the results of your efforts can often feel unpredictable. It can be a rollercoaster ride of highs and lows, with some days yielding great results while others seem to lead nowhere.

As we enter the era of Artificial Intelligence, it is giving us beyond advantages to boost our outcomes. The world of sales is fueled by the transformative power of artificial intelligence. Studies consistently demonstrate that businesses intelligently integrating AI into their sales strategies outpace competitors with staggering results. We’re talking about an average increase of 50% in lead generation, 40% higher conversion rates, and a dramatic reduction in the time it takes to close deals.

The question isn’t whether AI will impact your sales success but when you’ll embrace it. 2024 marks a pivotal year in the evolution of AI-driven sales tools. If you’re not tapping into the best AI for sales, you’re essentially watching from the sidelines while others race ahead. This article is your guide, revealing the top 11 tools to supercharge your sales process. Get ready to streamline tedious tasks, unlock unprecedented levels of personalization, and accelerate your sales team’s journey to unprecedented success.

Let’s deep dive into the Article!

Benefits of using AI in sales?

Sales leaders can harness AI in countless ways, let’s simplify some of them below:

Automation of tedious tasks: AI automates mundane activities like data entry and lead qualification, freeing your reps to focus on high-value interactions and closing deals.
Hyper-personalization: AI-powered tools analyze customer data to create highly tailored outreach, product recommendations, and content strategies, building stronger relationships and increasing conversion rates.
Predictive analytics: Advanced AI algorithms forecast sales trends, identify high-potential prospects, and flag potential deal risks, guiding strategic decision-making and optimizing resource allocation.

So why wait, when you can get these benefits in your sales strategy? Explore these top 11 AI-driven sales tools to revolutionize your sales operation.

Top 11 AI-Driven Sales Tools in 2024

Here’s a breakdown of the top AI-powered sales tools to dominate the market in 2024.

Gong.io
Conversica
Apollo.io
Outreach
Lavender
Dooly
Ebsta
Drift
Salesloft
6sense
HubSpot

Let’s dive into the details of each tool and take a closer look at their unique features, functionalities, and corresponding pricing structures.

1. Gong.io

Revenue Intelligence technology for sales teams

Gong.io is a conversation intelligence platform designed to capture, analyze, and derive insights from sales calls, emails, and online meetings. It leverages AI to empower teams to learn from successful interactions, pinpoint areas for improvement, and boost overall sales performance.

Key Features:

Call Transcription and AI Analysis: AI-backed analysis to transcribe calls to identify patterns, effective tactics, and areas for improvement.
Deal Intelligence: Analyzes data from past deals to predict outcomes and pinpoint win/loss factors.
Competitor Tracking: It helps track conversation mentions to inform your sales strategies.
Coaching and Feedback: Provides tailored coaching for sales reps based on their performance data.

Limitations:

Can be quite data-heavy for smaller teams without a high volume of interactions.
Focuses primarily on analysis, requiring integration with other tools for actions like automated outreach.

Pricing:

Gong.io doesn’t publicly disclose pricing, plans are tailored based on usage needs and feature sets. It depends on the number of users and the chosen license type.

2. Conversica

Artificial intelligence-driven sales assistant

Conversica utilizes AI-powered virtual assistants to engage and qualify leads across email, SMS, and web chat. It is designed to augment human sales teams by handling initial conversations and nurturing leads until they’re properly sales-ready.

Key Features:

AI Virtual Assistants: Highly customizable to replicate natural human conversations, personalizing engagement at scale.
Multi-Channel Communication: Reaches leads on their preferred channels (email, SMS, web chat).
Lead Qualification & Nurturing: Identifies hot leads, gathers information, and keeps leads engaged with relevant follow-ups.
Sales Handoff: Seamlessly transitions qualified leads to human reps and integrates with CRMs to pass detailed conversation data.

Limitations:

Can be challenging to fine-tune virtual assistants to match your brand voice and specific sales processes perfectly.
Best suited for scenarios with fairly predictable conversational paths, less so for complex negotiations.

Pricing:

Conversica typically offers subscription-based pricing tiers with costs determined by the volume of conversations and features needed. Subscription pricing starts at $2,999/company/month based on functionality needs.

3. Apollo.io

Find ideal prospects and convert them into customers.

Apollo.io is a comprehensive sales intelligence and engagement platform focused on lead discovery, data enrichment, and outreach automation. It leverages AI to make finding and targeting ideal prospects more efficient.

Key Features:

Prospect Discovery: Extensive search with numerous filters (job title, industry, company size, etc.) to uncover targeted leads from a massive database.
Data Enrichment: Automatically appends contact information (emails, phone numbers), company details, and technographic data for complete profiles.
Outreach Automation: Design customizable email sequences, and multi-channel touchpoints, and personalize them at scale.
Lead Scoring: Uses AI to score leads based on a variety of fit signals and their engagement patterns, helping prioritize efforts.

Limitations:

Emphasizes the top of the sales funnel – excels at discovery, but less focused on deep-dive, in-deal analysis.
The quality and reliability of its database can vary depending on specific data points and industries.

Pricing: Apollo offers a free plan. Basic plans is $49 per user per month, and the Professional plan is $79 per user per month billed annually. Apollo does offer the ability to pay monthly but at a slightly higher cost. Enterprise-level custom plans are available for teams with very large-scale needs.

4. Outreach

Sales Execution Platform
Outreach is a sales execution platform designed to streamline and automate many aspects of the sales process. It offers features for sales engagement, sequencing, reporting, and revenue intelligence, with AI woven through its capabilities.

Outreach

Key Features:

Sales Engagement & Sequencing: Automates email and multi-channel outreach with flexible, personalized sequences.
Conversation Intelligence: Records and analyzes calls (integrates with tools like Gong.io) to extract actionable insights about successful sales tactics.
Pipeline Management & Forecasting: Provides detailed visual pipelines, deal health analyses, and AI-powered forecasting to make data-driven decisions.
Team Collaboration: Shared workspaces, activity tracking, and reporting features keep teams informed and aligned.

Limitations:

Can be somewhat complex to set up initially, particularly for teams unaccustomed to such robust sales platforms.
More powerful features are often found in higher-cost tiers.

Pricing:

Outreach typically operates on a subscription model with variable tiers based on feature sets and the size of your team. It offers two pricing models i.e. Standard for small sales teams and Professional for larger sales teams. Pricing can be requested by filling out the form on their Pricing portal.

5. Lavender

Writes better emails for sales

Lavender is an AI-powered email assistant that analyzes your writing to improve both the overall quality and the chances of getting a positive response. It integrates directly into popular email platforms, providing real-time suggestions and coaching.

Key Features:

Email Analysis & Scoring: Provides an “open rate” likeliness score, identifying areas of your email that might need adjustment.
Tone and Sentiment Analysis: Analyze emotional cues in your writing, offering ways to optimize language for impact.
Subject Line Optimization: Suggests variations on subject lines to help generate curiosity and improve open rates.
Grammar and Conciseness: Corrects typos and suggests rephrasing to make your emails clear, concise, and professional.
Personalization Insights: Leverages data to tailor the email content and subject lines to be more engaging for the specific recipient.

Limitations:

Can suggest tweaks that may not always perfectly align with your own brand voice or writing style.
Best suited for shorter, focused emails as its analysis might be less helpful for very long or complex written communication.

Pricing:

Lavender offers a free basic plan. The starter for the individual plan is $29 per month, and the Individual Pro including the integrations plan is $49 per month. Team plans start at $69 per month.

6. Dooly

Sales pipeline management platform

Dooly is a collaborative workspace designed to streamline sales processes, promote deal consistency, and minimize administrative work. It integrates with your CRM and offers AI-powered tools to enhance note-taking, task management, and data accuracy.

Key Features:

AI-Powered Notes: Captures, transcribes, and organizes information from sales calls and meetings, pulling relevant insights directly into your CRM.
Playbooks & Templates: Provides easily accessible templates and playbooks to standardize sales processes, ensuring best practices and message consistency.
Real-Time Deal Updates: Sends team notifications whenever key deal milestones are reached, keeping everyone on the same page.
Pipeline Management: Offers visual views of sales pipelines, with collaboration features and deal health analysis.

Limitations:

Some advanced AI features might be concentrated in higher pricing tiers.
Relies on integration with a primary CRM to pull in additional context and data.

Pricing:

Dooly offers a free plan. The Growth that standardizes the team process plan is $30 per user, and the Premier that enables a custom workflow plan is $65 per user per month billed annually. Dooly does offer the ability to pay monthly but at a slightly higher cost.

7. eEbsta

Customer engagement platform with Chrome extensions
Ebsta focuses on using intelligence derived from your calendar to enhance CRM data and automate actions across the sales process. It aims to save time on administrative tasks and provide relevant insights.

Key Features:

Calendar Sync & Analysis: Analyze your calendar, identifying meetings, tasks, and associated contacts. It syncs this information back to your CRM.
Email Tracking: Integrates with email to track opens, clicks, and activity related to specific prospects or deals.
Automatic CRM Updates: Creates and updates contacts, logs emails, and ties actions to deals, reducing manual input for sales reps.
Intelligent Reminders: Sets customizable reminders and follow-up alerts based on activity, keywords, and engagement indicators.

Limitations:

Heavily reliant on your calendar usage; teams and reps who aren’t diligent with their calendars might not get full value.
Can be more focused on administrative efficiency than deep AI-driven deal forecasting or lead analysis.

Pricing:

Ebsta plan starts at $30 per user/month billed annually that offer automatically captures every contact and activity in the CRM. Other plans are $50 and $70 per user/month billed annually which offer standard features.

8. Drift

Live chat & in-app messaging for sales & marketing

Drift is a leader in conversational marketing and sales. They power real-time interactions with both AI-driven chatbots and live chat solutions for websites and other digital platforms. Their focus is on engaging and qualifying leads for smoother sales handoffs.

Key Features:

AI Chatbots: Highly customizable bots gather information, qualify leads, book meetings, and provide instant support.
Live Chat: Pairs seamlessly with chatbot interactions so reps can quickly jump in for nuanced conversations.
Intent Analysis: Uses NLP to understand the goals behind website visitor interactions, driving tailored chatbot flows.
Targeted Engagement: Customize bot triggers and messaging based on visitor profiles, pages visited, and other behavioral data.
CRM Integration: Sends conversation data and qualified leads directly into your CRM system for follow-up.

Limitations:

Less of a standalone CRM replacement; better when paired with a robust sales management platform.
Ongoing optimization is needed to train your bots and keep conversations focused and effective.

Pricing:

Drift’s pricing model varies, ranging from usage-based to customized enterprise plans. A premium plan for small businesses starts at $2,500/month billed annually.

9. Salesloft

Sales acceleration and customer engagement platform

SalesLoft is a sales engagement platform that streamlines and automates various elements of the sales workflow. It provides tools for managing interactions, building cadences, and driving data-backed decisions to generate more revenue.

Key Features:

Cadence Management: Offers an intuitive design for email outreach, calls, and social touches. Sequences can be personalized for optimal impact.
Communication Tracking: Logs emails, calls, and engagement insights into contact & deal records within your CRM.
Conversation Intelligence: Leverages AI to analyze sales calls and interactions, offering insights into successful conversation tactics and deal progression.
Pipeline Forecasting: Analyzes activity data and past trends for more accurate revenue forecasting.
Reporting & Analytics: Robust reporting to track engagement metrics, analyze campaign performance, and visualize the health of your pipeline.

Limitations:

Might involve a steeper learning curve than some simpler email outreach tools.
More advanced AI-powered features may be found in higher-priced tiers.

Pricing: Salesloft usually adopts a subscription model with plans tailored to the size of your team and desired features. It offers essential, advanced, and premier plans and demos can be requested at their portal.

10. 6sense

Predictive intelligence platform for B2B marketing and sales

Key Features:

6sense is a leading Account-Based Marketing (ABM) platform that leverages AI to identify in-market accounts, prioritize engagement, and personalize the buyer journey. Its focus is on pinpointing high-intent targets to generate more qualified leads.

Intent Data Analysis: Utilizes a vast data network and AI to monitor buying signals and online behavior, indicating a business’s readiness to purchase.
Account Scoring & Prioritization: Scores accounts based on fit, purchase intent, and engagement patterns, helping focus sales efforts.
Dynamic Segmentation: Creates highly targeted audience segments based on firmographics, technographics, and intent data.
Orchestrated Campaigns: Design cross-channel campaigns targeting identified accounts with AI-powered content recommendations.
Reporting & Insights: Provides in-depth reporting on campaign performance, and revenue contribution, and identifies winning sales tactics.

Limitations:

Might be seen as too heavily focused on the top of the funnel for teams needing in-depth analysis for deals already in progress.
Relies heavily on high-quality data; inaccuracies in intent signals can impact its effectiveness.

Pricing:

6sense generally offers customized pricing packages based on a company’s needs, the size of its target market, and its data. It offers Free, Team, Growth, and Enterprise plans and demos can be requested at its portal.

11. HubSpot

Freemium email productivity & tracking for sales teams

HubSpot offers a full suite of marketing, sales, and customer service software with a powerful CRM as its core. AI is woven throughout many of its tools, particularly in their higher tiers, boosting lead generation, productivity, and personalized communication.

Key Features:

Lead Generation & Qualification: AI-powered scoring ranks leads based on their likely conversion potential. Chatbots offer 24/7 engagement and capture leads outside working hours.
Automated Workflows: Custom triggers based on engagement history and behavior drive streamlined email marketing, task assignment, and more, saving teams time.
Predictive Forecasting: Utilizes data analysis and AI to forecast revenue, providing business insights to improve decision-making.
Conversational Intelligence: Analyzes calls and customer interactions to surface customer concerns, successes, and opportunities for improvement.
Content & SEO Optimization: AI-driven recommendations boost content relevance for the target audience and search algorithms.

Limitations:

Entry-level tiers can be restrictive for businesses needing more advanced AI functionality.
Can become expensive as you scale up and explore higher subscription tiers.

Pricing:

HubSpot’s pricing model varies, ranging from Professional to Enterprise plans. The professional plan starts at $800 per month and the Enterprise plan starts at $3600 per month billed annually. HubSpot does offer the ability to pay monthly bills but at a slightly higher cost.

Conclusion

From lead generation and qualification to forecasting and personalized outreach, AI-driven sales tools streamline processes, uncover hidden insights, and empower sales teams to work with laser-focused efficiency. The tools highlighted in this blog represent just a taste of the innovative ways AI is revolutionizing sales.

Don’t be left behind in this revolutionary sales landscape. The time to invest in AI is now. Explore these tools, embrace the transformation, and position yourself at the forefront of sales success in 2024 and for the years to come. The future of sales isn’t just automated – it’s intelligent, intuitive, and undeniably effective. Are you ready to claim your share of AI-powered victories?